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From The Muffin: A Marketing Exercise That is a Must for Your Critique Group

One of my freelancing jobs is to blog on WOW! Women On Writing‘s amazing blog, The Muffin. If you’ve never checked it out, you’re missing out on a great resource–there are posts about the writing craft, writing tips, interviews with authors/agents/editors, inspiration and motivation, marketing ideas, and more. Today, I blogged about a marketing exercise everyone in a critique group could do. It starts like this…

In the past week, I’ve had two Editor 911 clients ask me to write marketing materials for them. I had edited the manuscripts for both of them, so I was familiar with their work. One client asked me to rewrite her Amazon book description, back cover material, and bio, so that her Amazon page popped when people found her book by doing a search on the book site. The other client lives in New York City and has an opportunity to present a minute pitch in front of a panel of writing professionals. She was having trouble narrowing her entire novel into a few words pitch that would make it stand out from everyone else’s. I love doing copywriting like this, and both of these writers hired me because they were too close to their work to do it themselves.

This led me to the idea that this happens to writers all the time! It happens with query letters and synopsis, which is commonly known and discussed all over the blogosphere. But it also happens with marketing materials–website copy, book cover copy, taglines, pitches, and more. However, many writers are poor, and so they can’t hire someone to write this material for them. Also, if the copywriter is not familiar with the writer’s work, she might have to charge more than if she was because it would take longer to review the work first before writing the marketing material.

But my thinking cap was still on!

To read the rest of the post, which includes steps for your critique group to follow to complete the marketing exercise, click here. 

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