If you’re a writer, most likely you have a blog OR will have to write a blog post for someone else for promotional purposes.

I did a series on WOW! Women On Writing a few months back about tips for writing good blog posts. Here are some excerpts and links to the rest of the articles, if you are interested.

ALSO, if you haven’t had the chance to enter to win one of Claire Gem’s supernatural novels or her new writer’s help book, The Road to Publication, you can enter on this post until the end of the weekend.

Post 1:

3 Tips to Title Your Blog Post and Draw Readers In:

You’ve heard time and again from articles, blog posts, and conference speakers that titles do matter, and you’ve probably spent countless hours coming up with titles for your prose. Here’s another point to consider about titles: the titles of your blog posts DO MATTER too. I feel like they are even more important than for an article or book, especially if you are tweeting and Facebook posting about your blog to draw more traffic. I have been WOW!’s social media manager for years as well as blogging for the Muffin. I also have my own blog and have done guest posts on several sites around the blogosphere. Your title needs to tell readers what you’re writing about–cute and clever doesn’t work well for a blog post. Here are three tips to help you create a good title to draw readers to your blog and keep them coming back:  1. Put a number in your title (if that works for your post):

To continue reading this post, please click here.

by orangeacid (Flickr.com)

Post 2:

How to Write the First Paragraph of Your Blog Post: 

Blog posts are important when used as marketing tools, freelance income, and editorial expression. To reach your audience online, connect with them, and get them to read an entire blog post, you have to begin with an opening that either gets right to the point (like this one), makes them laugh out loud (not like this one), or reaches them on an emotional level. This is not much different from what you’ve learned about article writing. However, with a blog post, you have a fewer number of words to catch your readers’ attention because they’re probably in skimming mode, until something catches their eye. (Have you seen the way people scroll through social media apps on their phones at top speed?)  Here are some beginnings that work well and why:

To continue reading this post, please click here

Post 3:

4 Ways to Close a Blog Post:

On the last day of 2016, it’s only appropriate that I close my series on blogging …with blog post endings. WOW!’s executive editor Angela said in a recent comment that she sometimes had difficulty with blog endings; and it seems if a person covers beginnings, she should also cover endings. So here we are saying good-bye to 2016 and discussing how to say good-bye to your blog post readers, too.  1. A Question If you want to see a good example of ending a post with a question, then please see just about any post on the Muffin written by Crystal Otto.

To continue reading this post, please click here

Share