Look To the Western Sky

A blog about single life as a parent & the dreams of a writer by Margo L. Dill

Tag: writing advice

Unofficial Writing Week: Let’s Look at Blog Posts

If you’re a writer, most likely you have a blog OR will have to write a blog post for someone else for promotional purposes.

I did a series on WOW! Women On Writing a few months back about tips for writing good blog posts. Here are some excerpts and links to the rest of the articles, if you are interested.

ALSO, if you haven’t had the chance to enter to win one of Claire Gem’s supernatural novels or her new writer’s help book, The Road to Publication, you can enter on this post until the end of the weekend.

Post 1:

3 Tips to Title Your Blog Post and Draw Readers In:

You’ve heard time and again from articles, blog posts, and conference speakers that titles do matter, and you’ve probably spent countless hours coming up with titles for your prose. Here’s another point to consider about titles: the titles of your blog posts DO MATTER too. I feel like they are even more important than for an article or book, especially if you are tweeting and Facebook posting about your blog to draw more traffic. I have been WOW!’s social media manager for years as well as blogging for the Muffin. I also have my own blog and have done guest posts on several sites around the blogosphere. Your title needs to tell readers what you’re writing about–cute and clever doesn’t work well for a blog post. Here are three tips to help you create a good title to draw readers to your blog and keep them coming back:  1. Put a number in your title (if that works for your post):

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by orangeacid (Flickr.com)

Post 2:

How to Write the First Paragraph of Your Blog Post: 

Blog posts are important when used as marketing tools, freelance income, and editorial expression. To reach your audience online, connect with them, and get them to read an entire blog post, you have to begin with an opening that either gets right to the point (like this one), makes them laugh out loud (not like this one), or reaches them on an emotional level. This is not much different from what you’ve learned about article writing. However, with a blog post, you have a fewer number of words to catch your readers’ attention because they’re probably in skimming mode, until something catches their eye. (Have you seen the way people scroll through social media apps on their phones at top speed?)  Here are some beginnings that work well and why:

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Post 3:

4 Ways to Close a Blog Post:

On the last day of 2016, it’s only appropriate that I close my series on blogging …with blog post endings. WOW!’s executive editor Angela said in a recent comment that she sometimes had difficulty with blog endings; and it seems if a person covers beginnings, she should also cover endings. So here we are saying good-bye to 2016 and discussing how to say good-bye to your blog post readers, too.  1. A Question If you want to see a good example of ending a post with a question, then please see just about any post on the Muffin written by Crystal Otto.

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Unofficial Writing Week Kick Off with Claire Gem Book Giveaway

Hi! This is writing week on my blog. I know I have several people who read my blog who are also writers, so welcome to The Unofficial Writing Week (I’m sure it’s national something week out there–it always is, but I’m choosing to celebrate what I want when I want.) We kick off with Claire Gem and her new book perfect for writers:  The Road to Publication: A Writer’s Navigation Guide (available by clicking here). You can find out more about Claire and her fiction books on her website here.

A brief bit about this book: The multi-faceted, complex, and somewhat mysterious world of the publishing industry can quickly turn into a maze, ensnaring aspiring or new authors within the twisting alleys of its labyrinth. Multi-published, award winning author Claire Gem spent the first five years of her career floundering, wandering through a tangled jungle without a guide. In The Road to Publication, Ms. Gem takes charge and assumes the duty of cartographer—map-maker for the aspiring author. You know your goal, right? You want to publish your book. Ms. Gem provides a comprehensive, entertaining tour of the publishing industry and its many facets. It’s then up to you decide which route you’re willing to take to reach your pot of gold—your published novel at the end of “The Road to Publication.” “This is a great book, and I believe a necessary one…so much more entertaining to read than a straight how -o guide.” Allie Rottman, Editor

I am lucky enough to have an interview with Claire AND then don’t forget to enter on the Rafflecopter form below to win a prize! 

Margo: Welcome, Claire. Thank you for joining us today. When did you discover you were a writer? What was that initial spark that made you type “Chapter One”?

Claire: I’ve always loved to write, particularly essays and research papers. (I was a lone wolf in high school and college, let me tell you!) But I was particularly moved about twelve years ago by an encounter I had with a family of hawks nesting behind our barn in Texas. I actually developed a “relationship” with the rapidly growing baby birds, and (incredibly) they interacted with me. I wrote a creative essay about the experience, and it won a contest and was published in a literary journal in 2005. That was the impetus that made me believe in my ability to write—not only nonfiction, but fiction as well. Shortly afterward I wrote “Chapter One” on my first novel.

Margo: It seems like we all have some defining moment where we realized: We are a writer! Do you write your first draft longhand or on a computer?

Claire: I’m a computer junkie, all the way. My cursive isn’t legible, and it takes too darn long to print my thoughts out on paper. I can’t even type fast enough to get the words out sometimes!

Margo: Ha! I am the same way! How do you feel about marketing? Is it a love or hate relationship?

Claire: I’m actually a rare bird in that department as well! I guess it’s because my daddy was a door-to-door salesman: Marketing is in my blood. I enjoy the marketing aspect almost as much as the writing—which can sometimes be counterproductive, because I tend to “waste time” marketing when I’m having trouble working on a particular manuscript. A valid, though still sometimes counterproductive, excuse.

Margo: Any advice for new writers just starting out?

Claire: Yes! Tons, as a matter of fact, which is why I wrote my first author resource book, The Road to Publication. When I first started out writing, I felt as though I were abandoned in a jungle without a road map. The Road to Publication is just that: a guidebook for the new or aspiring writer who knows what they want—a published book—but has no idea which route to take. It’s the book I wished I could have found when I first started my career as an author.

Margo: That sounds great! I agree–if i could go back. . .btw, what genres do you write?

Claire: A little bit of everything. I started out writing historical magazine articles, and my features have appeared in magazines such as Renaissance, Herb Quarterly, The History Magazine, and The Family Chronicle. After winning the creative writing contest in Whisper in the Woods, I went on to write my memoir, which was published by High Hill Press in 2015. The same year, my debut novel, a supernatural suspense, was released. In 2016, I self-published three novels, the first of which won the New York Book Festival. Two of my short stories (also supernatural in nature) came out in Centum Press’ One Hundred Voices Anthologies, Vol. I and II. I have gravitated toward writing mostly supernatural (ghost) stories, as they have always been my favorite genre to read.

Margo: Claire, thanks again for stopping by and letting us know about your new book and journey. WRITERS! Watch the book trailer about The Road to Publication and then enter to win on the Rafflecopter form below! There are THREE prizes being given away (2 ebooks of any of Claire’s novels–winner can live anywhere in the world.  1 paperback copy of The Road to Publication–winner must live in the United States).

Stop by all week for FUN writing posts in the first Unofficial Writing Week on Margo’s blog. 

 

a Rafflecopter giveaway

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